FYAH was dreamed up and designed in Melbourne, inspired by real adventures with a real dog.

It all started with a fast-moving, dark-coated pup who loved to run at dawn and dusk—times when visibility is low and safety matters most. After struggling to find a collar that was bright enough, built to last, and tough enough for the unpredictable weather and salty coastlines of Australia, we decided to create our own.

FYAH is the result: a premium LED dog collar that’s as resilient as it is radiant. Engineered for adventure, made for dog lovers who demand more from their gear.